Looping Through Transformative Research, Education, and Societal Impact: An Immersive, Interactive Workshop
Sunday, 05/19/2019, 2-5 p.m.
Workshop Host: Madhu Viswanathan
Department of Bus. Admin. (Marketing), Gies College of Business, University of Illinois, Urbana-Champaign
Subsistence Marketplaces Initiative (www.business.illinois.edu/subsistence)
Marketplace Literacy Project (www.marketplaceliteracy.org)
*This workshop will be free-of-charge, but seats are limited!
*Please register for the workshop when you register for the conference!
This workshop will use the journey into subsistence marketplaces and marketplace literacy as a stimulating launch pad to consider the journeys of participants. The synergies between research, teaching and social initiatives in this arena and the potential to bridge across TCR conference Tracks 1, 2, and 3 will be highlighted. Much of the workshop will be devoted to participants reflecting back on their own journey to date and envisioning where they go from here and now.
In other words, the workshop will be about the path forward for each of the participants. Some optional homework will be shared before the workshop to read the readable, view the viewable, and spend the time together as productively and enjoyably as possible.
Some questions that participants will consider:
- How can I conduct research with transformative potential?
- How can my work impact society positively?
- How can I find synergies with my teaching?
- How can societal impact (and teaching) enrich my research?
- How can I initiate and sustain the virtuous loop between research, teaching and societal impact?
Overview of Subsistence Marketplaces and Marketplace Literacy
The stream of Subsistence Marketplaces has pioneered a bottom-up approach to research and practice at the intersection of poverty and marketplaces (https://business.illinois.edu/subsistence/). This work has been documented in numerous publications and special issues, and showcased in seven biennial conferences and one immersion conference bringing together scholars and practitioners. Educational materials are disseminated worldwide through a web portal (https://business.illinois.edu/subsistence/resources/resourcesmlp/). This work has led to a unique marketplace literacy educational program that approximately 100,000 individuals have received in seven countries – India, USA, Tanzania, Uganda, Argentina, Honduras, and Mexico through the Marketplace Literacy Project, a non-profit organization (www.marketplaceliteracy.org) and other partners. The work on subsistence marketplaces has created unique synergies between research, teaching, and social initiatives.