When will I be able to apply as a Track 1 participant?

What does it mean for TCR to be a dialogical conference?

It is a structured, deep and engaged conversation in which participants commit to working on a social theme throughout the entire time of the conference. For a nice overview of what a dialogical conference is, please see this helpful figure. https://www.acrwebsite.org/assets/PDFs/DC%20Table.pdf 

Additional information on TCR and dialogical conferences can be found on theACR website.

What is a track theme?

A theme is a topic related to transformative consumer research.

TCR 2019 will include the following track themes:

Track 1 (open):

Track 2 (closed):

Track 3 (closed):


What are the costs for TCR 2019?

Just like TCR 2017, TCR 2019 will use a conference fee model. Costs are still being estimated but the plan is to keep costs as low as possible and not charge more than $450. What is included? The fee includes the conference fee, food and on-campus housing from May 19 at 6pm to May 21 at noon. You will have the option to stay one additional night in the on-campus housing (for an additional charge). All travel, including to and from the campus, is the responsibility of attendees.

FSU will provide housing in on-campus apartments, if desired, from Sunday, May 19 – Tuesday, May 21. You will have the option to stay one additional night (for an additional charge). The cost of on-campus housing is included in the registration fee. However, some participants may opt instead to stay in a local hotel at their own expense. Several nearby hotels will be available for housing. Since the cost of off-campus housing is not included in the registration fee, it will be your responsibility to book an off-campus hotel if you elect this.

Local Hotels:

What is the on-campus housing option?

Participants are invited to stay in our newly built, state-of-the-art dormitory: Azalea Hall. This convenient on-campus location provides easy access to the activities on our program. The cost of a double-occupancy room is covered as part of the standard conference registration (you and your roommate will be able to request each other as part of the registration process). Single rooms can be requested as part of the registration process for an additional fee. If you would like to see what the space will look like, please visit the web link below.

Learn More

What are the conference and track chairs seeking in participants (i.e., who are the best participants)?

The best participants are passionate about their area of interest, have a strong history of service, work well in teams, draw out balanced dialog from participants, are great conceptual thinkers, and are able to tie together the disparate threads of the conversation into impactful contributions. Participants often work well with co-chairs to maximize strengths across these areas.

Given that this conference includes all-day working sessions, typically attendees do not travel with their partners/families. We would suggest that an off-campus hotel would be more appropriate if you are traveling with your family or partner.

Can my co-author attend the conference if my application is accepted?

I am new to TCR - are there additional resources?

Bring an umbrella (it might rain)
Bring a water bottle (staying hydrated is important)
Bring sunglasses
Bring sun screen
Wear comfortable shoes (you might be walking around a bit)
Dress light for when we are outside
Bring a sweater for when we are inside (due to AC, buildings will be cool).

Below are some links to more information about Tallahassee, Florida weather:




Tallahassee International Airport (TLH) is very convenient, and receives connections via Atlanta (Delta), Charlotte (American), and Dallas (American). The airport is only about 10-15 minutes from the university. 

In addition the following international airports are also nearby, but would require taking a rental car or shuttle to get to Tallahassee:

Jacksonville, Florida (about 2.5 hours by car)
Panama City, Florida (about 2.5 hours by car)
Orlando, Florida (about 4.5 hours by car)
Atlanta, Georgia (about 4.5 hours by car)
Miami, Florida (about 7 hours by car)
Ft. Lauderdale, Florida (about 7 hours by car)

There are numerous shuttle services between select cities in Florida, such as the RedCoach https://www.redcoachusa.com/?view_stops and the MegaBus https://us.megabus.com/. The RedCoach, drops off at the Florida State University campus. FSU does not have any relationship with these service providers, but we are aware of people who have used them to transfer between cities.  


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