How to build multicultural societies that sustain intercultural harmony, conviviality and strive to ensure the wellbeing of their multiple, diverse cultural groups is one of the key challenges worldwide today. We are witnessing a reinvigoration of discourses and actions discriminating, diminishing, or even violating (as in instances of the UK’s Windrush generation, Myanmar’s Rohingya and Syria’s refugees, or the clashes in Charlottesville) the wellbeing of people based on their racial/ethnic, (dis)ability, religion, gender, sexual orientation, nationality/migration status.
Track Leaders
Eva Kipnis (PhD) is Senior Lecturer in International Marketing at The University of Sheffield, UK. Her research interests intersect culture-informed consumer behavior, brands/branding and social impact of cultural meanings created and conveyed through marketing activities and practices.
Eva’s prior work appeared in the Journal of Business Research, Marketing Theory, Consumption, Markets & Culture, Journal of Public Policy and Marketing, Journal of Marketing Management, an edited collection Cosmopolitanism, Marketing and Consumption: A Critical Global Perspective, and others. She is a passionate advocate for the TCR movement and participated in 2017, 2013 and 2011 TCR conferences.
Catherine Demangeot is Associate Professor of Marketing at the IESEG School of Management in Paris. She is the co-ordinator of ICIE, the IESEG Center for Intercultural Engagement.
Catherine’s main research interest lies in understanding how people interact with their environments – physical, virtual or (multi-)cultural, and in the strategies that emerge, over time, from these interactions. Her research has been published, among others, in the Journal of Public Policy & Marketing, the Journal of Business Research, Psychology & Marketing, the Journal of Marketing Management, Marketing Theory, Consumption, Markets & Culture. Catherine is a regular participant at TCR conferences since 2011.
Chris Pullig (PhD) is Professor and Chair of Marketing at Baylor University. His research is focused on consumer attitudes and decision-making with a special emphasis in branding and consumer welfare. He has published research in the marketing’s leading journals including the Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Consumer Psychology, Journal of Retailing, Marketing Letters, Journal of Business Ethics, Journal of Business Research, and Journal of Public Policy and Marketing. He participated in Transformative Consumer Research Conferences in 2011, 2013, 2015, and 2017.
Track Participants
- Jerome Williams, Rutgers University, USA
- Charles Chi Cui, University of Manchester, UK
- Samantha Cross, Iowa State University, USA
- Cristina Galalae, Coventry University, UK
- Svetlana Kataeva, Coventry University, UK
- Shauna Kearney, Coventry University, UK
- Tana Licsandru, Newcastle University London
- Carlo Mari, University of Molise, Italy
- Samantha Swanepoel, CMO, Barloworld Equipment, South Africa.
- Lizette Vorster, Coventry University, UK