Given the immersion of young people into digital media content and the increasing efforts of parents and educators to use media literacy to counter these messages, research is needed to understand the effectiveness of these efforts in strengthening youth's decision-making process. We will also look into how media literacy may contribute to positive behavioral outcomes (less aggression).
Track Leaders
Dr. Grégoire Yany is the Holder of the Omers DeSerres’ Chair at HEC Montréal. His areas of expertise include digital marketing and social media—more specifically the effects of these marketing actions on consumer responses. He is also an established researcher with a proven track record on the notions of conflict, resolution, revenge and forgiveness. Over the years, his research has been published in top marketing outlets, including Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Consumer Psychology and Sloan Management Review, to name a few.
Dr. Radanielina Hita Marie Louise is an expert in social marketing and media literacy trainings. Her research focuses on the use of critical thinking to prevent risky behaviors. She has published her work in quality journals including Health Communication, Journal of Health Communication and Journal of Business Ethics. Her recent project examines how skepticism toward proalcohol digital marketing efforts may changes norms and practices about drinking among young Americans and Quebecers. Dr. Radanielina Hita is a member of the board of the Ethics Council of the Alcoholic Beverage Industry in Québec.
Chirine Chamsine holds a Ph.D. in Linguistics - Translation Studies from Université de Caen, France. She is an Associate Researcher at Laboratoire LIS, Université de Lorraine, France. Coordinator of the Arabic Language Program at Université de Montréal, Canada, she also works as lecturer at Université de Montréal and Université du Québec à Montréal in Canada and teaches courses mainly related to Arabic Language and culture, as well as translation. Previously, she worked at McGill University, Canada and Université de Grenoble, France. In her researches, she focuses on the correlation between languages, representations, emotions and cultures.
Dr. Grobert Julien is a faculty member in marketing at the University of Toulouse, France. Dr. Grobert is an expert in qualitative research and will be in charge of the netnographic research and the qualitative interviews in France.
Dr. Sénécal, Slyvain research focuses on online consumer behavior and neuroscience. Most specifically, he investigates how certain characteristics of websites may influence individuals in their decisions, and how these decisions can be predicted using objective measurements from tools such as electroencephalography, eye-tracking, facial expression, and clickstream data. Dr. Sénécal's expertise will provide more insights into the decision-making process, and more specifically the reasons why youth are attracted by radicalized content on social media. Dr. Sénécal is widely published in the field of marketing and neuroscience
Track Participants
- Chirine Chasmine, Université of Montréal
- Grobert Julien, Université Toulouse 1 Capitole
- Sénécal, Slyvain, HEC Montréal