Consumer socialization, as one of the most important activities in the basic social group—family, has obtained significant attention, since it emphasizes how children learn the skills, knowledge, and attitudes as a consumer from their parents and become a consumer themselves (Basu and Sondhi, 2014; Quintal, Phau, Sims, & Cheah, 2016). With the development of information technologies and the Internet, the consumption environment has rapidly changed. Adolescents and young adults have more advantages in utilization of digital devices and exploration in the digital world (Shim, Serido, & Barber 2011; Thaichon, 2017), and that children may exert certain influences in family decision making (Laroche, Yang, Kim, & Richard, 2007; Palan & Wilkes, 1997).
Track Leaders
Dr. Zhiyong Yang is Professor of Marketing and Department Head of the Department of Marketing, Entrepreneurship, Sustainable Tourism and Hospitality at the University of North Carolina Greensboro. His research focuses on consumer decision-making. His work has appeared in over 30 journals, including the Journal of Marketing, Journal of Consumer Research, Journal of Experimental Social Psychology, and Journal of Management Information Systems. His research has been funded by Statistics Canada, FQRSC Canada, and NSF China. He is a guest editor of Industrial Marketing Management, and serves on the editorial review boards of the Journal of Business Research, and Journal of Macromarketing.
Dr. Marlys Mason is the Associate Dean of Undergraduate Programs, and Spears Chair and Associate Professor of Marketing at Oklahoma State University. Her research has been published in Journal of Consumer Research, Journal of Public Policy & Marketing, Journal of Consumer Affairs, Journal of Marketing Management, Journal of Business Research, and more. Her areas of interest include consumer health and well-being, resiliency, risk behavior, technology usage, and public policy. She is currently an associate editor of the Journal of Public Policy & Marketing, and serves on the editorial review boards of Journal of Consumer Affairs and International Journal of Advertising.
Track Participants
- Meichen Dong, University of Texas at Arlington
- Jingguo Wang, University of Texas at Arlington
- H. Raghav Rao, University of Texas at San Antonio