Latest Conference Information

  Conference Guide & Program

For a downloadable version of the TCR 2019 Conference Guide & Program, CLICK HERE . (Last updated May 13th, 2019)

  Virtual Poster Session TCR Tracks

To find an overview of the track teams and their key ideas, themes, and frameworks CLICK HERE.

  Team Room Assignments

To see in which building and room your track will be working during the conference, please CLICK HERE.

  Restaurants Suggestions

For a list of restaurant suggestions for your small group on Tuesday, CLICK HERE .

  Wifi Information

For instructions on how to log-in to FSU's wireless internet (FSUGuest), CLICK HERE .

Please make note of the important logistical information below.

Conference participants, unless you booked a hotel, will stay in the Azalea Residence Hall (824 W Jefferson Street, Tallahassee)

We are working with the dorm to plan for late arrivals and check-ins (e.g., Saturday night). We will communicate additional details closer to the conference. If you stay in a hotel, please consider notifying your hotel accordingly if you anticipate a late arrival.

In terms of the transfer from the airport to campus, please recall that the Tallahassee airport is only about 10-15 minutes from the university.

You will be able to use Uber, Lyft, or taxis for your transfer to FSU’s campus (or to your hotel).


Minor shopping needs

For your immediate needs at/after your arrival on campus, please note that there is a CVS located two blocks (3-4 minute walk) from the Azalea Residence Hall; the address is: 
CVS, 822 W Pensacola St, Tallahassee, FL 32304.


On your own before the conference starts

For those of you who arrive Saturday, we wanted to mention some options:

For breakfast, you might consider cafes/restaurants in the nearby “College Town” area (5-7 minute walk): or Café Sweetshop, (it’s a 2-minute walk to this café that has been a well-loved part of college life at Florida State University since 1921).


Also, if you feel touristy, you could consider exploring:


Weather in Tallahassee, FL in May

The weather in TLH in May will be (very) warm (highs will be approaching 90 degrees F) and humid. The saying in Northern Florida is “If you don’t like the weather, wait 20 minutes and it will change”. Therefore, you should expect both sunshine and rain.  Therefore, please bring sunscreen, an umbrella, and a sweater (just in case). 


TCR Special Issue with the Journal of Public Policy & Marketing (JPP&M)

We are excited to announce that there will be a Special Issue of JPP&M related to TCR 2019 open to teams participating in the conference. Specifically, papers that result from tracks that are part of the 2019 Transformative Consumer Research conference at FSU can be submitted for consideration. Please note that this is a competitive call for submissions and all manuscripts will go through the regular review process at JPP&M. 

The submission window is September 01 – October 15, 2019, and we will have the privilege of serving as guest co-editors for this Special Issue.


TCR Pre-Conference Workshop with Madhu Viswanathan

(Sunday 2 – 5 pm)
If you have signed up for the workshop “Looping Through Transformative Research, Education, and Societal Impact: An Immersive, Interactive Workshop”, please note that it will take place in Room 2004, William Johnston Building (which is a 5-minute walk from Azalea Residence Hall). 
(We will communicate additional details closer to the conference). 


Opening Reception

(Sunday at 6 pm)
The conference will officially begin with a reception on Sunday (from 6 - 9 p.m., with food stations and drinks). We will have shuttle busses for the transportation to the reception site. The buses will start shuttling at 5:45 pm at 824 Jefferson Street, Tallahassee (right outside Azalea Residence Hall). 


Electronic Posters at Opening Reception - No Final Presentations

Based on feedback from the 2017 conference, we will not have a poster presentation on Monday evening or final presentations. Rather, we ask that each track please prepares 2 power point slides that will be on display during the opening reception on Sunday. These slides should include your track name, track members, and your key questions/themes and/or framework. Please make these slides ‘easy to digest’ so that the audience can quickly grasp what your track is all about. Please email your slides to

**Track Chairs to send slides to by Friday, May 10, 2019 

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