In this track, we seek to investigate ways in which relational engagement and effective signage regulations balances the goals of stakeholders while incorporating the best available research evidence on the topic. Different models of social transformation are identified and contrasted with the current model that proposes social change.
Track Leaders
Aparna Sundar is an assistant professor at the University of Oregon. Her research interest are in the area of design issues in Marketing. She has extensive industry experience in market research and design. Aparna was a consultant at IPSOS where she conducted consumer research and in-store intercepts to understand shopper behavior and brand perceptions. Her research focused on in-store design, graphics, and the effects of color on branding. She worked with clients such as P&G, Target, Wal-Mart, Hershey’s, Kellogg, Pepsico and Unfi. As a designer, Aparna worked in retail, translating concepts to design for clients such as Dick’s Sporting Goods, J C Penny, Macy’s, AT&T, Starbucks, Seattle's Best Coffee and Michaels.
Charles R. "Ray" Taylor is a John A. Murphy Professor of Marketing at Villanova University. Hs research interests are in the area of marketing and society issues, including advertising regulation. He is the current Editor in Chief of International Journal of Advertising. Professor Taylor is a Past-President of the American Academy of Advertising and has been the recipient to the Ivan Preston Award for Outstanding Lifetime Contribution to Advertising Research as well as the Flemming Hansen Award for Outstanding Lifetime Contribution from the European Advertising Academy. Taylor is frequently quoted in the media and has served as an expert witness in numerous court cases. Professor Taylor has published more than 100 books, journals, and conference papers in leading outlets.